Problem
Vertebra had strong ROI metrics and product-market fit, but their site wasn't converting. Messaging was fragmented across three user roles, key proof points like 9x ROI were buried, and the platform's depth felt overwhelming rather than focused.
Solution
We redesigned the landing page from scratch — UX research in Figma, then a pixel-accurate responsive build in Framer. The new structure leads with a single powerful promise, surfaces ROI as the headline business case, and gives each stakeholder role a clear benefit path.
