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FinanceCase Studies / Wisk
Giving Flight to a Boeing-Owned Autonomous Aviation Company's Website
Wisk Aero is building one of the most ambitious products in aviation: an autonomous electric aircraft. Backed by Boeing and supported by over $500m in funding, Wisk operates on a global stage where expectations are high.
When your aircraft won't carry passengers for years, but conversations with investors, regulators, and partners are already underway, the website carries weight. It isn't just marketing — it's a signal of capability.
$500m
Raised
2 Months
To Go Live
10+
Custom Animations
The Problem
Their old site wasn't up to the task. Wisk needed a platform that could translate deep technical innovation into something clear, credible, and built to scale — without needing a technical briefing first.
The Goal
Make autonomous flight feel real, safe, and inevitable, then make sure the site can keep up. Wisk needed a cinematic, scroll-driven experience that signalled enterprise-grade credibility to investors, regulators, and partners.
“They've helped us bring our vision to life and go live in an extremely compressed time schedule.”
Mobile
Phone mockup
Desktop
Desktop mockup
Full-bleed cinematic aircraft photo
Night — aircraft over city
Light — product detail shot
The Process
We built the site to last, not just impress. Rather than stacking animations and hoping they'd hold up, we created a structured system — reusable components, clean content architecture, and performance-first decisions from day one.
- Cinematic scroll-driven aircraft experience
- Structured CMS for content updates and resource management
- Scalable careers infrastructure with Workday integration
- HubSpot integration for lead capture and form routing
- Performance-optimized loading across all interactive sequences
The Result
A site that matches the ambition of what they're building.
Wisk now has a website that matches the scale and ambition of what they're building. Autonomous flight isn't abstract anymore — it's visual, interactive, and understandable.
Performance holds up under traffic. And internally, the team can expand content, launch campaigns, and scale hiring without breaking the site.
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TravelFrequently Asked Questions
Our product is ambitious and abstract. Can a website actually convey that?
Wisk Aero is building an autonomous electric aircraft backed by $500m and Boeing. The site had to make autonomous flight feel real and inevitable without a technical briefing. Cinematic scroll-driven visuals let visitors see the aircraft move and understand how it works.
We have a high-stakes launch and an unmovable timeline. Can you commit?
Wisk needed the site live in two months for investor, regulator, and partner conversations already underway. The build was tight, structured, and focused on what mattered for launch. Pace works when scope is decided at the start, not negotiated as deadlines approach.
Will animations on a Framer site hold up under real traffic?
Wisk's interactive aircraft sequences were implemented with careful loading logic and optimization, responsive across devices — not just impressive in a walkthrough. Performance holds under traffic because performance was a constraint from day one, not an afterthought.
We need careers and content infrastructure that can scale. How do you handle that?
Wisk's careers section pulls live job listings from Workday so hiring scales without manual updates. HubSpot handles lead capture and form routing. A structured CMS lets the team launch campaigns and expand content without breaking the site.
How do you balance impressive design with long-term maintainability?
For Wisk, we built reusable components, clean content architecture, and performance-first decisions from day one. Rather than stacking animations and hoping they'd hold up, we built a system marketing teams can run — not just admire.
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