The goal was to design a web presence for Brandlovers — Brazil's first structured creator ads platform — that communicated speed, scale, and AI-driven performance to marketing teams at enterprise brands.
Timeline
Concept to final design delivered in 3 weeks across all core pages and product sections.
Background
Brandlovers built the infrastructure for brands to buy creator-powered ads the same way they buy Google or Meta ads — structured, automated, and at scale. The design challenge was making a first-of-its-kind product instantly understandable to performance marketing teams who had never bought creator media this way before.
Research & Planning
Audited leading performance marketing platforms including Google Ads and Meta Ads Manager to identify the visual language that resonates with performance-focused marketing buyers. Mapped user journeys for brand-side media buyers, agency teams, and creators.
Design & Prototyping
Designed a dark-mode first visual system using Brandlovers' pink accent brand — balancing the energy of creator culture with the data-density expected by performance marketers. Iterated on the campaign dashboard, creator discovery grid, and AI approval flow.
Implementation
Translated Figma designs into a fully responsive site. Special attention given to product demo sections ensuring dashboards and UI previews rendered with enough fidelity to communicate actual product value without requiring a live demo.
Testing & Optimization
Refined information hierarchy across hero, product feature sections, and CTA flow to reduce time-to-comprehension for a buyer who lands cold and needs to understand the product within 30 seconds.
Performance-First Framing
Hero and above-the-fold copy draws a direct line between creator ads and measurable business outcomes speaking the language of media buyers, not social media managers.
Product Clarity at Scale
Three core products — Creator Ads, Campaign Manager, and Smart Match AI — each given dedicated visual treatment, making a multi-feature platform feel structured and navigable rather than overwhelming.
Dual Audience Design
The site successfully serves two audiences — brands buying ads and creators receiving briefs — without splitting focus or diluting the core value proposition for either side.
Enterprise Positioning
Trust signals from WPP, Coca-Cola, Google, L'Oréal, Ogilvy, and Magalu positioned above the fold establish immediate category authority with enterprise marketing teams.
Reduced Complexity
Product sections map directly to buyer objections — scale, automation, brand safety — collapsing a complex sales conversation into a self-serve web experience.
Conversion-Ready Structure
Every section is architected around a clear next action — from product exploration to waitlist signup — reducing drop-off across the funnel.