CASE STUDIES

Websites and AI workflows for B2B teams

Website work for B2B products, shown section by section, and the AI workflows B2B teams are putting into production.

gray concrete illustration

//2026

Cigna Smart Health Systems

Revolutionizing patient care through predictive analytics and seamless AI-driven diagnostic integration tools.

gray concrete illustration

//2026

Cigna Smart Health Systems

Revolutionizing patient care through predictive analytics and seamless AI-driven diagnostic integration tools.

gray concrete illustration

//2026

Cigna Smart Health Systems

Revolutionizing patient care through predictive analytics and seamless AI-driven diagnostic integration tools.

a black and white photo of a couch

//2026

Aetna Health Data Ecosystem

We automated Aetna’s member data management using secure AI to provide personalized care and clinical insights.

a black and white photo of a couch

//2026

Aetna Health Data Ecosystem

We automated Aetna’s member data management using secure AI to provide personalized care and clinical insights.

a black and white photo of a couch

//2026

Aetna Health Data Ecosystem

We automated Aetna’s member data management using secure AI to provide personalized care and clinical insights.

a black and white photo of wavy lines

//2026

ConnexAI Platform Website

Enterprise site for an AI agent platform: build, deploy and monitor customer-facing AI across voice, chat and email, explained for CX and engineering teams.

a black and white photo of wavy lines

//2026

ConnexAI Platform Website

Enterprise site for an AI agent platform: build, deploy and monitor customer-facing AI across voice, chat and email, explained for CX and engineering teams.

a black and white photo of wavy lines

//2026

ConnexAI Platform Website

Enterprise site for an AI agent platform: build, deploy and monitor customer-facing AI across voice, chat and email, explained for CX and engineering teams.

grayscale photo of a flower

//2026

CVS Smart Supply Chain Hub

We built a predictive inventory engine for CVS to optimize stock levels across ten thousand pharmacy locations.

grayscale photo of a flower

//2026

CVS Smart Supply Chain Hub

We built a predictive inventory engine for CVS to optimize stock levels across ten thousand pharmacy locations.

grayscale photo of a flower

//2026

CVS Smart Supply Chain Hub

We built a predictive inventory engine for CVS to optimize stock levels across ten thousand pharmacy locations.

Abstract gradient waves of blue, purple, and pink.

//2026

United AI Security Protocol

We developed an AI-driven threat detection system to shield UnitedHealthcare’s vast patient data repositories.

Abstract gradient waves of blue, purple, and pink.

//2026

United AI Security Protocol

We developed an AI-driven threat detection system to shield UnitedHealthcare’s vast patient data repositories.

Abstract gradient waves of blue, purple, and pink.

//2026

United AI Security Protocol

We developed an AI-driven threat detection system to shield UnitedHealthcare’s vast patient data repositories.

Milvow 2026

An AI-native growth partner for B2B: AI workflows and websites, plus search and ecommerce.

Delhi, India

Milvow 2026

An AI-native growth partner for B2B: AI workflows and websites, plus search and ecommerce.

Delhi, India

Get started

Growth notes, no fluff

Practical notes on AI workflows, websites and what we learn building them.

Get started

Growth notes, no fluff

Practical notes on AI workflows, websites and what we learn building them.

Get started

Growth notes, no fluff

Practical notes on AI workflows, websites and what we learn building them.

Create a free website with Framer, the website builder loved by startups, designers and agencies.

AI workflows

AI workflows we build for B2B teams

The eight workflows companies in the US, UK, UAE, Canada, Australia and New Zealand are putting into production in 2026, and how each one runs: what starts it, what the AI does, where a person checks it, and what lands in your tools.

//01Sales

Speed-to-lead for inbound demand

A form fill or chat is scored against your ideal customer profile and offered a meeting slot within minutes, not the next morning.

  1. TriggerForm, chat or demo request
  2. AIScores fit and enriches the company
  3. CheckRep sees the context in Slack
  4. ResultMeeting booked, CRM updated
  • HubSpot or Salesforce
  • Calendly
  • Slack
  • n8n

64% of consumers now expect real-time responses. Salesforce, State of Sales

//02Sales

Lead enrichment, scoring and routing

Every new lead or buying signal is enriched with company data, scored against your past wins and sent to the right owner or sequence.

  1. TriggerNew lead, sign-up or buying signal
  2. AIEnriches and scores the account
  3. CheckLow-confidence scores go to review
  4. ResultOwner assigned, sequence started
  • Clay
  • Apollo
  • HubSpot or Salesforce
  • Slack

88% of B2B marketers say enrichment improves lead quality or conversion. DemandGen, via Apollo

//03Sales

Outbound research and first drafts

Each target account is researched and a personal first email is drafted. Your reps approve or edit it before anything is sent.

  1. TriggerTarget account list
  2. AIResearches the account, drafts the opener
  3. CheckRep approves or edits in one click
  4. ResultSequence live, replies triaged
  • Clay
  • Apollo
  • Instantly
  • HubSpot
  • Claude or GPT

44% of B2B sales teams use AI SDRs in 2026. LinkedOtter

//04Sales ops

Meeting notes to CRM

Sales calls are transcribed, the fields that matter are pulled out, and the deal record updates without anyone retyping notes.

  1. TriggerZoom, Meet or Teams call ends
  2. AIExtracts next steps, stage and risks
  3. CheckRep confirms the summary
  4. ResultDeal record and tasks updated
  • Fireflies or Gong
  • HubSpot or Salesforce
  • Slack
  • n8n

Manual CRM entry takes about a sixth of a rep's week. Sybill

//05Support

Support triage and answers

Tickets, chats and calls are classified and answered from your help centre when the answer is known, and handed to a person with full context when it isn't.

  1. TriggerTicket, chat or call
  2. AIClassifies intent, drafts the answer from your docs
  3. CheckSensitive or unsure cases go to a person
  4. ResultResolved, or handed over with context
  • Zendesk or Intercom
  • Your help centre
  • Twilio or Vapi for voice
  • Claude or GPT

Agentic AI use in service teams rose from 39% to 66% across 2025 and 2026. Futurum Group

//06Finance

Invoice and purchase order processing

Invoices and POs that arrive as PDFs are read, matched against orders and receipts, and posted. Only the exceptions reach a person.

  1. TriggerInvoice or PO lands in an inbox
  2. AIExtracts line items, runs the three-way match
  3. CheckMismatches go to an approver
  4. ResultEntry posted to your accounting system
  • Document parsing
  • n8n or Make
  • Xero, QuickBooks or NetSuite
  • Slack

73% of accounts payable departments now use automation, up from 56% in 2022. Ardent Partners, via Stealth Agents

//07Bids

RFP and proposal drafting

RFPs and security questionnaires are parsed and answered from your approved content, so your team starts from a first draft, not a blank page.

  1. TriggerRFP or questionnaire arrives
  2. AIExtracts requirements, drafts from past answers
  3. CheckOwners review flagged answers
  4. ResultProposal draft ready to send
  • Drive, SharePoint or Notion
  • Claude or GPT
  • Slack

68% of proposal teams now use AI. Bidara

//08Knowledge

Internal knowledge assistant

Your team asks a question in Slack or Teams and gets an answer from your own docs, CRM and wiki, with a link to every source.

  1. TriggerQuestion in Slack or Teams
  2. AISearches your docs, CRM and wiki
  3. CheckAnswers cite sources, access follows permissions
  4. ResultAnswer with links in seconds
  • Slack or Teams
  • Notion, Confluence or Drive
  • Vector search
  • Claude, GPT or Gemini

Enterprise spend on generative AI reached $37B in 2025, 3.2 times the year before. Wharton, AI adoption report

Where demand is moving

US & Canada

44% of B2B sales teams run AI SDRs. Only 10% of Canadian SMEs have their tools fully connected.

Most builds start by connecting the tools a team already pays for.

LinkedOtter · CFIB

United Kingdom

54% of UK firms now actively use AI, up from 25% in 2024.

Builds keep personal data within UK GDPR and log every AI decision for review.

British Chambers of Commerce, via TC Group

UAE

The federal target: half of government services run by autonomous AI agents by 2028.

Workflows can answer customers in Arabic and English.

The Next Web

Australia & New Zealand

43% of Australian SMEs report some AI adoption. In New Zealand, 36% of SMEs use AI.

Teams usually start with one workflow that pays back quickly, then add the next.

National AI Centre · MYOB

Start with the process your team repeats most.

Tell us where the hours go. We map one workflow with you: what starts it, the AI steps, the human check and what lands in your tools.

Map a workflow

Figures come from the linked third-party research and describe the market, not Milvow client results.